GGucci Unveils Date and Location for Cruise 2026 Collection
Gucci, the iconic fashion house, has finally announced the highly anticipated date and location for its upcoming cruise 2026 collection. The collection will be designed by the house’s talented team, as Demna Gvasalia prepares for his debut with the brand.
Mark Your Calendars for May 15th
On May 15th, fashion enthusiasts will have the opportunity to witness the unveiling of Gucci’s cruise 2026 collection at the Palazzo Settimanni in Florence. This historic building, located on via delle Caldaie in the Oltrarno district, was purchased by Gucci in 1953 and has since served as a factory, showroom, and workshop.
A Tribute to Gucci’s Heritage
Stefano Cantino, Gucci’s chief executive officer, expressed his excitement for the brand’s return to Florence and specifically to Palazzo Settimanni. He stated, “Returning to Florence is both a tribute and a declaration of intent.” The Gucci Archive, which was established in 2021, is not just a repository of the brand’s past, but a living space where its identity codes are preserved and reinterpreted. Presenting the cruise 2026 collection at this location reaffirms Gucci’s connection to its cultural and artisanal heritage while looking towards the future with ambition.
Demna Gvasalia’s Debut with Gucci
After the departure of Sabato De Sarno in February, Demna Gvasalia was appointed as Gucci’s new creative lead in March. Gvasalia, who is also the creative director of Balenciaga, will present his final show for the brand in July. Stay tuned to Hypebeast for the latest updates on this exciting collaboration between Gucci and Gvasalia.

