Rite of Way: The Fragrance Brand That Guides You Inward
Scent is a powerful tool that can transport us to different places and evoke various emotions. It can also serve as a portal to our inner selves, guiding us on a journey of self-discovery. This is the core belief behind Rite of Way, a newly-launched fragrance brand that creates spirited scents to illuminate the many facets of its wearers.
The mastermind behind Rite of Way is Alex Brands, who played a crucial role in the success of Madhappy, a popular loungewear brand. With Rite of Way, Brands aims to empower individuals to embrace their unique stories and be the protagonists of their own lives.
The brand’s debut scent, Outer Realm, is a reflection of this philosophy. It is described as an “invitation to explore the space between where you are and where you’re meant to be.” The hero note of Outer Realm is incense, which is complemented by hints of citron, sea salt, and amber. According to the brand, incense was chosen for its versatility and its ancient connection to spirituality and otherworldly realms. Its dynamic scent also adds a tactile element to the fragrance, making it a truly immersive experience.
In addition to the fragrance, Rite of Way has also launched a ready-to-wear collection in collaboration with Cul De Sac Studio. The collection features a hoodie, a T-shirt, and a mini tote, all adorned with the brand’s signature shell-shaped logo.
Rite of Way’s Outer Realm scent is now available for purchase on the brand’s webstore for $188 USD. Embrace your inner journey and discover the power of scent with Rite of Way.
