Drake’s Better World Fragrance House Unveils First Ever Eau de Parfum: Summer Mink
Get ready to elevate your fragrance game with the highly-anticipated release of Summer Mink, the first eau de parfum from Drake’s Better World Fragrance House. This luxurious scent features a rich Amber Woody composition, opening with a burst of Italian citrus and aromatic sage. As it settles, a warm and spicy floral note of Jasmine Sambac emerges, before landing on a passionate base of vetiver and creamy musk. But it’s not just the scent that makes Summer Mink stand out – the architectural bottle is a work of art, with opposing elements coming together in a navy sphere balanced atop a sharp, rectangular base.
“Summer Mink was inspired by the yin yang principle of blending warm, creamy base notes with cold spices and sparkling citruses,” explains Michael Carby, Senior Perfumer at Givaudan. “The ingredients were carefully chosen to reflect a multinational culture with a vision for a Better World.” And this vision is shared by Drake and Better World Fragrance House, as Lori Singer, President of Parlux Ltd, adds, “This launch marks an exciting new chapter in our partnership with Drake, driven by our mutual passion for innovation, quality, and design. Summer Mink’s striking bottle and meticulously crafted scent deliver a standout fragrance experience. And with its exclusive debut at Ulta Beauty, available in over 1,400 stores, it’s a major milestone for Better World Fragrance House, bringing Drake’s vision to a wider audience through a premier retail destination. We can’t wait for consumers to experience it.”
Summer Mink follows the success of the brand’s “Carby Musk” fragrance oil, released in February 2024. This new scent is a blend of Lily of The Valley, Ambergris, Oakmoss, Skin Musk, and Amber Woods, creating a unique and alluring aroma. And now, you can get your hands on a 3.4oz bottle of Summer Mink for $148 USD on the Better World Fragrance House webstore, with its debut at Ulta this Spring. Don’t miss out on this must-have fragrance from Drake and Better World Fragrance House.
