Kendrick Lamar Takes on Chanel as New Brand Ambassador and Face of Eyewear Division
The highly anticipated collaboration between Kendrick Lamar and Chanel has finally been revealed. The Compton rapper has officially signed on as the new brand ambassador and face of the luxury fashion house’s eyewear division. And his first campaign with the brand is nothing short of iconic.
The Faces of a Generation
Lamar stars in the Chanel Spring/Summer 2025 eyewear campaign alongside fellow ambassadors Lupita Nyong’o, Margaret Qualley, and Nana Komatsu. The campaign, photographed by Karim Sadli, features the four stars sporting bold eyewear pieces that embody the essence of a new generation.
Timeless Signatures with a Modern Twist
Chanel’s timeless signatures are evident in the frames worn by the four ambassadors, with a touch of retro silhouettes and a sense of effortless modernism. Each of the four stars were chosen for their exceptional talent and fearless artistry.
A Friendship with the House
Nyong’o and Qualley have been close friends of the house for over a decade, while Komatsu is known for her daring work in films such as “World of Kanako.” Lamar, a multi-Grammy award and Pulitzer-prize winning artist, brings his own unique style and perspective to the campaign.
A Timeless Legacy
When asked about his involvement in the Chanel eyewear campaign, Lamar shares, “Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.” With his signature style and undeniable talent, Lamar is the perfect fit for the iconic brand.
See the Campaign for Yourself
Check out the stunning campaign above and see for yourself why Kendrick Lamar and Chanel are a match made in fashion heaven.
