Last year, while watching The Voice, I was completely captivated by a moment that showcased Snoop Dogg in a whole new light. As a coach on the popular singing competition show, Snoop was faced with the difficult decision of choosing which of his three talented team members would advance to the next round. In tears, he compared the situation to having to choose between his own daughters. This vulnerable and emotional display revealed a side of Snoop that we had never seen before, and it made us love him even more.
Since then, Snoop has been dominating the pop culture scene with his various projects and ventures. But his latest endeavor, Iconic Tonics, is not just another celebrity-backed cannabis or hemp product. It is a disruptive force in the functional beverage industry, which is projected to be worth $230 billion in five years. Snoop and his partners at Harmony Craft Beverages are determined to shake things up and redefine what a functional beverage can be.
Snoop himself is passionate about this new venture, stating that he has always been about innovation and that functional beverages are the next frontier. With Iconic Tonics, he is not just creating a brand, but a lifestyle. The brand will feature Snoop’s own hemp-derived THC-infused Do It Fluid and Doggy Spritz, as well as other offerings such as Lifeblood by Love Yer Brain, co-created with Wayne Coyne of The Flaming Lips, and Klaus, a line of infused mocktails crafted by mixologists.
In short, Snoop Dogg is more than just a rapper, television personality, and cannabis enthusiast. He is a fully realized, emotionally intelligent, and deeply caring human being, and we can’t wait to see what he and Iconic Tonics have in store for us.
