Stone Island: The Brand That’s Making Waves in Toronto and Milan
From its recent pop-up in Toronto to its interactive exhibition in Milan exploring the “texture of sound”, Stone Island is a brand that is intertwined with various subcultures in a way few brands are. With its innovative designs and forward-thinking approach to material design, Stone Island has captured the hearts of style-conscious individuals all over the world.
The Liverpool Connection: Stone Island’s Special Place in the City’s Culture
Liverpool, England, has always been a bastion for the badge: from its pubs to its football terraces, Stone Island has long held a special place in the hearts of the city’s style conscious. The brand’s unique designs and high-quality materials have made it a staple in the fashion scene of Liverpool, with many locals proudly sporting their Stone Island pieces.
PJ Smith: The Voice of Stone Island’s Latest Short Film
Scouse spoken-word artist, PJ Smith, is one of these people. The Liverpudlian poet has lent his words to a short film created by local retailer, Sevenstore, for the launch of the new Stone Island Raw Linen Plated-OVD Short Parka – a 46-second piece of cinema that celebrates the exclusive release, as Sevenstore is the only retailer in the UK to stock the new jacket.
The Raw Linen Plated-OVD Short Parka: A Testament to Stone Island’s Innovative Design
The Raw Linen Plated-OVD Short Parka is an embodiment of Stone Island’s forward-thinking approach to design. It has been constructed with pure, raw linen that has later been treated with transparent resins on the outside, before being processed in Stone Island’s signature garment-dyeing method to create a final product that’s unique in its color variations while highlighting the fabric’s natural structure.
PJ Smith’s Narration: A Reflection of Stone Island’s Meticulous Approach to Material Design
Smith’s narration in the short film – “the roots that are buried are not lost” – speaks to this process. He touches on the longevity of raw linen, a fabric used for millennia, stating that “years may call, but it still holds, unmoved by all”, with his words woven throughout the clip as a kind of commentary on Stone Island’s meticulous approach to material design.
Shop Stone Island on HBX Now
Experience the innovative designs and high-quality materials of Stone Island by shopping on HBX now. With its exclusive release of the Raw Linen Plated-OVD Short Parka, Sevenstore is the only retailer in the UK to stock this unique piece. Don’t miss out on adding this must-have item to your wardrobe. Read more at Hypebeast.
