Beyoncé Unveils Next Leg of Levi’s Partnership Ahead of Cowboy Carter and Rodeo Chitlin’ Circuit Tour
Just a little over a week before the highly anticipated Cowboy Carter and the Rodeo Chitlin’ Circuit Tour kicks off, Queen Bey has given fans a sneak peek at her latest collaboration with Levi’s.
Taking to her Instagram, Beyoncé shared photos and a clip from her newest “REIIMAGINE” denim campaign, captioning it “Levii’s Ch. 3.” The first image shows Beyoncé posing in a denim outfit, followed by another photo in the lead gallery.
Directed by Melina Matsoukas, the clip features Beyoncé reimagining the iconic 1988 Levi’s ad, with her hit song “Levii’s Jeans” playing in the background as she stands behind the counter of a diner. The menu reads “B’s Corner,” with options like “Launderette” for $19.85 USD, “Pool Table” for $19.88 USD, and “Refrigerator” for $19.91 USD – a nod to her previous campaigns with the denim brand, named “Launderette” and “Pool Hall.”
In the video, Beyoncé rocks a pair of denim cutoffs, presumably the star product of her third collaboration with Levi’s. Stay tuned to Hypebeast for more details on Bey’s “Levii’s Ch. 3” era.
