Percival x Champion Presents SS25 Collection Inspired by Collegiate Sports Heritage
The latest collaboration between Percival and Champion is a must-have for any fashion-forward individual looking to add a touch of Ivy League style to their wardrobe. The SS25 collection draws inspiration from the rich heritage of collegiate sports, featuring a range of reverse weave sweat sets, lightweight outerwear, and accessories adorned with mascots and collaged motifs.
MoMA Just Dropped an Exclusive Nike Air Max 95 “Reverse Gradient”
Sneakerheads, get ready to drool. The Museum of Modern Art has teamed up with Nike to release a limited edition Air Max 95 in a unique “reverse gradient” colorway. The highly coveted pair sold out immediately, but rumor has it that a restock is happening tomorrow in NYC. Don’t miss your chance to cop these exclusive kicks.
Reese Cooper and UGG Are Really Outside
Fashion designer Reese Cooper is breaking new ground with his latest collaboration with UGG. In a recent interview, Cooper discusses his love for fly fishing and how it influenced his partnership with the iconic footwear brand. The result? A collection that seamlessly blends fashion and function, perfect for the outdoorsy fashionista.
From Scandinavia to the Edge of the World, Db Wants You to ‘Weigh Lighter’
Innovative bag brand Db has just released their latest collection featuring a revolutionary new material called Graflyte. Hypebeast caught up with Db’s Creative Director, Vincent Laine, to learn more about the brand’s mission to help travelers “weigh lighter” with their lightweight and durable bags.
Hypeart Visits: Jon Rafman Constructs a New Canon for the Post-Truth Generation
In his latest solo exhibition at Sprüth Magers, artist Jon Rafman explores the absurdity of our digital age through the lens of AI, memecoins, and mythmaking. Hypeart takes a closer look at Rafman’s thought-provoking pieces, which challenge our understanding of truth and reality in the age of social media and technology.

