Superga Celebrates 100 Years of Iconic 2750 Plimsoll
Superga, the beloved footwear brand, is marking a major milestone this year – the 100th anniversary of its original 2750 plimsoll. As one of the brand’s first shoe designs, this anniversary is a momentous occasion that will be celebrated with a series of exciting events and special releases over the next few months.
Superga Launches New Campaign Honoring the 2750’s Tennis Roots
To kick off the celebrations, Superga has just launched a new campaign that pays tribute to the sneaker’s long-standing connection to tennis. The campaign features an action-packed video showcasing the 2750 on a sun-soaked clay court in classic colorways of “White” and “Red”. This captures the versatile and stylish design that has made the 2750 a favorite among fashion-forward athletes.
The History of the 2750 Goes Beyond Sports
While the 2750 has a strong presence in the world of sports, its history goes beyond that. In 1925, Superga founder and footwear engineer Walter Martiny experimented with Charles Goodyear’s vulcanization process on the soles of canvas shoes. This resulted in the creation of the 2750 – Italy’s first vulcanized plimsoll. Since then, the shoe has been praised for its lightweight yet durable construction. And even today, it proudly retains its “made in Italy” status.
The 2750: A Favorite Among Fashion and Sport Lovers
The 2750 has not only become a go-to choice for athletes, but it has also gained popularity in the fashion world. It has been spotted on the feet of style icons like Alexa Chung, Hailey Bieber, and Suki Waterhouse, making it a must-have for both holidaymakers and fashion It-girls. With its ability to seamlessly blend fashion and sport, it’s no surprise that the 2750 has become a staple in many wardrobes.
Celebrations and Pop-Ups Planned in Major Cities
As the 2750 continues to evolve and make its mark in both fashion and sport, it is expected to be the focal point of Superga’s celebrations this year. Events and pop-ups will be taking place in major cities like Paris, Milan, and London, so keep an eye out for more information on the brand’s website. And while you’re there, be sure to check out the classic colorways featured in the campaign and add them to your collection.
