Holsales and frompointblank Founder Launches New Vintage-Inspired Sub-Brand
Louis Holsgrove, the mastermind behind Holsales and frompointblank, is gearing up for his latest venture. The fashion mogul is debuting a vintage-inspired sub-brand that will revolutionize your daily essentials. Known for his ability to curate the best of UK street culture, Holsgrove has scoured local flea markets to bring you iconic pieces from brands like Stone Island, Prada, and Nike ACG.
Introducing Standard Format: The Future of Techwear
Say goodbye to frompointblank and hello to Standard Format. Holsgrove’s new label is redefining traditional techwear with a fresh and innovative approach. Drawing inspiration from architecture, automotive design, and urban environments, Standard Format offers a uniform aesthetic that will elevate your wardrobe.
“Bold or Hidden”: The Concept Behind Standard Format
According to Holsgrove, each product from Standard Format is designed to make a statement or blend seamlessly into your surroundings. “Standard Format, as well as Holsales, are a reflection of myself and my personal style. They are constantly evolving and represent who I am,” he explains.
Unleash Your Inner Futurist with Standard Format
The first drop from Standard Format features a range of versatile pieces, from heavyweight t-shirts to zippered and reversible outerwear. The collection comes in classic black and grey colorways, with a surprise pop of bright blue hidden within each garment. The adjustable nylon trousers are a standout piece, allowing you to customize your look and embrace a futuristic aesthetic.
Experience the Standard Format Campaign
The campaign for Standard Format is a visual representation of the brand’s ethos. Each item is showcased behind fogged glass, symbolizing the idea of a cold winter morning gradually getting warmer. As the models exit under the spotlight, the clothing becomes clear and visible, inviting you to dissect each piece and appreciate the attention to detail.
Shop the First Collection Now
Standard Format’s first collection is now available on the brand’s website. Don’t miss your chance to be a part of the future of techwear.
