The North Face Keeps the Party Going with 40th Anniversary Mountain Jacket Collection and New Campaign Featuring Pop Star Griff
The North Face is not slowing down after its recent celebratory capsule release. In honor of the 40th anniversary of its iconic Mountain Jacket, the brand is launching a new collection and campaign that pays tribute to the jacket’s legacy. And who better to front the campaign than BRIT award-winning pop musician Griff?
A Legacy of Collaborations
The Mountain Jacket has a rich history of collaborations, including partnerships with Supreme, MM6 Maison Margiela, and KAWS in the 2010s. This latest collection builds on that legacy with updated designs that focus on protection, sustainability, and performance.
Two Standout Models
The 2025 Mountain Jacket collection features two standout models: the Mountain Jacket DRYVENT™ Mono and the Mountain Jacket GORE-TEX®. The DRYVENT™ Mono is made with a 100% recycled 2L DRYVENT™ fabric and features a waterproof, seam-sealed construction. The GORE-TEX® jacket is equipped with waterproofing, pit zips, and alpine pockets for maximum performance on the mountains.
Griff Takes the Spotlight
Griff is joined by snowboarder Blake Paul and freeride skier Dennis Ranalter, both athletes for The North Face, in the campaign. In a statement, Griff expressed her excitement about working with the brand and being a part of the global campaign for the 40th anniversary of the Mountain Jacket. She also shared her love for expressing herself through fashion and the clothes she wears.
Shop the Collection
The 2025 Mountain Jacket collection is now available to shop online and in select retail locations. Check out the gallery above to see the lineup and get your hands on these iconic jackets.
