M Miu Goes on Tour Across Asia with Pop-Up Stores to Celebrate Gymnasium Collection and Custom Studio Release
Miu Miu, the luxury fashion brand, is taking its latest collections on the road with a series of pop-up stores across Asia. The brand recently launched its Gymnasium collection and Custom Studio in Japan, and will now be making stops in Hong Kong, Korea, China, and more.
First Stop: Japan’s Isetan The Stage
The first stop on the tour was Japan’s Isetan The Stage, where the pop-up store was open from February 5th to 11th. Customers were able to shop the Gymnasium collection in-store, as well as online until March 4th and on WeChat from February 20th to 26th.
Next Up: Hong Kong’s Harbour City
From February 13th to March 9th, Miu Miu will be popping up at Hong Kong’s Harbour City. Customers can expect to find sporty looks inspired by the brand’s recent Spring/Summer 2025 runway, including updated versions of iconic Miu Miu bag shapes and the newest Plume, Tyre, and Gymnasium sneakers.
Then On to Korea’s Seoul Hyundai Coex
At the same time, the pop-up will also be making its way to Korea’s Seoul Hyundai Coex from February 14th to March 9th. Customers can shop the Gymnasium collection and also take advantage of the Custom Studio, where they can personalize popular items from the runway.
China and Beyond
The pop-up will continue its journey through Asia, with stops in China at Hangzhou Mixc from February 20th to 26th and Umeda Hankyu Coto Coto from February 26th to March 4th. Customers can expect to find the same offerings as the previous locations, including the Gymnasium collection and Custom Studio.
Customize Your Style
The Custom Studio is a unique shopping experience that allows customers to personalize their Miu Miu items. This trend has been gaining popularity in the fashion world, with brands like Miu Miu, Hermès, and Balenciaga offering customization options for their products. Customers can choose from bag charms, sneaker tabs, and alternate laces to make their Miu Miu pieces truly their own.
Don’t Miss Out
The Miu Miu pop-up tour is a must-visit for fashion lovers in Asia. With the chance to shop the Gymnasium collection and personalize items at the Custom Studio, this is an opportunity not to be missed. Keep an eye out for the pop-up in a city near you and make sure to stop by for a unique shopping experience.
