NAMESAKE’s Fall/Winter 2025 Collection, “AFTERNOON,” Takes Us on a Journey of Family, Nostalgia, and Self-Discovery
Get ready to be transported to a world of introspection and trust with NAMESAKE’s latest collection, “AFTERNOON.” Creative Director Steve Hsieh has drawn inspiration from his own personal experiences, weaving together memories of his brothers’ coming-of-age in Bellevue and his parents’ spiritual journey in Bhutan. The result is a visually stunning collection that explores the delicate balance between respect, vulnerability, and generational connection.
Through a live-streamed runway show, “AFTERNOON” made its debut, offering a deeply personal narrative that centers on family, nostalgia, and self-discovery. The collection’s theme of introspection and trust is embodied through the simple yet profound imagery of a father and son sharing a lakeside picnic. This quiet moment is translated into garments that celebrate heritage, growth, and the search for harmony.
Using a variety of fabrics from Italy, Japan, Taiwan, and India, NAMESAKE merges eco-conscious materials like wool, cotton, recycled polyester, and nylon with thoughtful craftsmanship. The collection features patterns such as Harrington check, flannel, and water-ripple, mirroring the organic flow of nature. Performance-driven textiles provide comfort, durability, and functionality, while the aesthetic reflects a seamless fusion of tradition and modernity.
Inspired by Bhutan’s national sport, archery, the collection incorporates motifs of focus and balance, reinforcing themes of discipline and personal growth. Elements of mountaineering wear bring a sense of exploration, while a nod to NBA legend Carmelo Anthony’s father-son bond underscores the importance of relationships that transcend generations.
Blending athleticism with contemporary fashion, “AFTERNOON” reinterprets sportswear influences with functional yet refined silhouettes, staying true to the brand’s signature approach of merging luxury tailoring with elevated streetwear. As NAMESAKE’s co-founding brothers continue their creative evolution, this collection serves as both a personal reflection and an invitation for wearers to embrace their own moments of connection, introspection, and serenity.
Through a harmonious blend of heritage, craftsmanship, and contemporary design, “AFTERNOON” encapsulates the beauty of quiet moments, family bonds, and the journey of self-discovery. Don’t miss out on this stunning collection that celebrates the importance of family and the search for harmony.
