BOSS ONE Bodywear Collection Launches with David Beckham as Brand Ambassador
The highly-anticipated BOSS ONE Bodywear collection has finally arrived, and it’s making a statement with the help of brand ambassador David Beckham. The German fashion house has teamed up with the renowned football star once again for a new campaign showcasing the range of trunks, boxers, and T-shirts.
Beckham has been the face of numerous underwear editorials and advertisements in the past, but this campaign, shot by esteemed photographers Mert and Marcus, offers a more personal look at the star. The imagery and accompanying video tie into BOSS’ overarching campaign platform, “Be Your Own Boss,” and follows Beckham from his sports car into his New York apartment as he unwinds after a long day of work.
The campaign features five stunning visuals, each showcasing a different piece from the collection. “I once said that my bodywear modeling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I simply couldn’t refuse,” shared Beckham in an official statement. “The new BOSS One collection is beautifully made, and I’m proud to support BOSS in our long-term strategic partnership with this campaign.”
The visuals will be displayed on billboards in major cities, as well as in window displays at department stores. In a first for the brand, the campaign will also be featured on vending machines that will dispense the staple collection. Check out the stunning campaign in the gallery above, and head to the BOSS website to shop the new BOSS ONE Bodywear collection now.
