UK-based Live Base Celebrates 20 Years of Hip-Hop Domination with Exclusive Collab Collection
Live Base, the UK’s premier lifestyle brand at the forefront of the hip-hop scene, is marking two decades of success with a special anniversary capsule collection. Known for managing top-tier artists and bridging the worlds of music, fashion, art, and design, Live Base has teamed up with renowned creatives from Japan, USA, and Germany for this exclusive release.
The “friends and family” collection features collaborations with VERDY, NEEDLES, and 786, and is a testament to Live Base’s dedication to the hip-hop genre. CEO and founder Amer Nawaz, a lifelong fan of the culture, knew from the start that this was his true calling. Over the years, Live Base has worked with some of the biggest names in the industry, including Drake, Kanye West, Bruno Mars, Travis Scott, and Burna Boy.
In a statement, Amer shared, “Hip-hop has always been my inspiration, and I knew from the beginning that the possibilities were endless. Now, 20 years later, I am proud to see Live Base continue to thrive and evolve.”
The 20th anniversary collection features a t-shirt collaboration with VERDY, showcasing his signature artistry with 20 stars representing Live Base and a drawing of Vick. VERDY expressed his admiration for Amer, saying, “We always support each other when we work together.”
Japanese label NEEDLES has also joined forces with Live Base, reinterpreting their iconic tracksuit to match a custom 786 cap. And for the ultimate statement piece, Live Base has partnered with Joel Brück from City Optikhaus in Berlin to create a one-of-a-kind pair of Cartier eyewear.
The campaign for the collection features hip-hop heavyweights Ty Dolla $ign, Central Cee, A-Boogie, and more. Don’t miss out on this epic collaboration – check out the collection now.
