BEAMS PLUS Brings Japanese Style to New York with Limited Store Pop-Up
In a move that marks a major milestone for the brand, BEAMS PLUS is set to open its first-ever independent store in the US. After a successful pop-up in Los Angeles last November, the Japanese label is now heading to the opposite coast to join forces with New York’s own Noah. The BEAMS PLUS LIMITED STORE will be open from January 28 to February 28, 2025 at 199 Mulberry St, showcasing the label’s latest collections and celebrating its 25th anniversary.
Global Expansion Strategy: BEAMS PLUS Takes Over New York with Limited Store Pop-Up
BEAMS PLUS, the Japanese fashion label known for its unique blend of American and Japanese styles, is making waves in the US with its first-ever independent store. Following a successful pop-up in Los Angeles, the brand is now bringing its limited store to New York, teaming up with local label Noah at their flagship store on Mulberry St. This move is part of BEAMS PLUS’ global expansion strategy, which aims to establish a physical presence for the brand in key markets.
25 Years of BEAMS PLUS: Limited Store Pop-Up Hits New York City
To celebrate its 25th anniversary, BEAMS PLUS is taking over New York City with a limited store pop-up at Noah’s flagship location on Mulberry St. This marks a major milestone for the Japanese label, which has never had a physical store in the US until now. The pop-up will feature the brand’s latest collections, including the FW24 and SS25 lines, which showcase their signature blend of American and Japanese fashion. In addition, the store will also offer the label’s best-selling menswear essentials, such as button-down Oxford shirts, three-button blazers, and two-pleat chinos.
Supporting a Good Cause: BEAMS PLUS Donates 3% of Sales to California Wildfire Relief
In a show of support for the recent wildfires in California, BEAMS PLUS has announced that 3% of all sales from their New York limited store pop-up will be donated to disaster relief activities. This gesture highlights the brand’s commitment to giving back to the community and making a positive impact. To get a sneak peek of what to expect at the pop-up, check out BEAMS PLUS’ FW24 and SS25 collections on Hypebeast. (Note: Featured image is from previous LA pop-up.)
