Casablanca’s Beach Club 2025 Campaign Is a Retro Fever Dream
by Brooke Blazr | Jan 20, 2025 | Fashion |
The Casablanca Beach Club 2025: A Dreamy Collection for the Nostalgic Soul
The Casablanca Beach Club 2025 campaign is here to transport you to a nostalgic dream of a beach. Inspired by the fleeting moments of nostalgia, this collection captures the essence of hazy yet vivid memories with a summery palette that transitions from deep inky blues to shades of pink and vibrant orange. It’s a wearable form of nature’s ever-changing canvas, perfectly encapsulating the picturesque moments we long for.
Shot by Jeremy Soma in Tenerife, this campaign exudes a dream-like appeal with Soma’s unique approach to color, depth, and composition. The rugged, black sand landscape of Tenerife adds a touch of contrast to the idea of a pristine beach, enhancing the theme of obscured nostalgia. Classic elements like a vintage Mercedes convertible and outstretched ocean views further accentuate the collection’s evocative and adventurous spirit.
The lineup features versatile pieces designed for beach outings, country clubs, and dinners alike. Modeled by Julia Pacha, the campaign highlights key pieces with an ombré effect, such as a button-up knit dress and a ruched, cropped polo with matching shorts. The collection also includes a gradient monogram, adding a contemporary twist to Casablanca’s signature prints. This motif can be seen on a short-sleeve linen shirt and pant set worn by Teo Abihdana, a long-time friend of the brand. It extends to other items like a kaftan and a surfboard, emphasizing the travel and vacation theme. Signature silk shirts and scarves, adorned with hand-painted scenes created exclusively for this collection, as well as the brand’s crochet separates, tie back to the capsule’s overarching narrative.
Experience the Casablanca Beach Club 2025 campaign in the gallery above. The collection is now available on the brand’s website and select retailers. Get ready to indulge in the dreamy nostalgia of the Casablanca Beach Club 2025 collection.
