SSZ: The Latest Addition to the BEAMS Brand Family
Tadayuki Kato’s SSZ has emerged as a standout brand under the BEAMS umbrella, with a strong track record of releases and collaborations. This season, the brand is back with its Spring/Summer 2025 collection, titled “No Operation,” which celebrates individual style and natural simplicity.
The collection features 16 pieces, with a focus on denim. Dark-wash jeans and button-down overshirts in both dark and grey denim are key pieces, along with color-blocked oxford and flannel shirts. Standout items include zip-up windbreakers in ocean blue and earthy tones.
Graphic crewnecks with “NAVY” and “USAFA” lettering add a collegiate touch to the collection. Skate legend Neil Blender has also contributed to the brand’s first zine, ZSSZ INE, which will be released alongside the apparel.
The “No Operation” collection will be available for pre-sale on January 24 at Beams Harajuku, with a wider release on January 25 at select BEAMS locations. Don’t miss out on this must-have collection from SSZ.
