PDF Takes Over Milan Fashion Week with High-Energy Runway Debut
On Friday night, the streets of Milan were buzzing with excitement as hundreds of fashion enthusiasts gathered outside SuperStudio to witness the highly-anticipated runway debut of PDF, the city’s newest and most thrilling fashion brand. With a graffitied, grunge-inspired aesthetic, designer Domenico Formichetti’s chokehold on Milan’s streetwear scene was on full display.
The label had already captured the attention of the Italian city with its “Holy Motor” presentation in June, where 1,500 guests were treated to performances by artists like Ghali, Tony Effe, Tedua, and more, alongside the brand’s motocross-inspired collection. This latest show served as a reminder that PDF’s bold statements are quickly taking over the sartorial conversations of Milan’s edgier stylephiles.
Titled “United Jam,” Formichetti’s Fall 2025 collection paid homage to ’90s and 2000s hip-hop, specifically the genre’s golden age of music videos and iconic films like “Boyz n the Hood,” “Paid in Full,” and “Menace II Society.” However, it was not simply a nostalgic nod, but rather a revitalization of the era’s wardrobe, featuring baggy jerseys, bulky Timberlands, and oversized denim, with a modern twist inspired by snowboarding uniforms and technical mountain gear. “At its core, this collection is about hybridity,” explained Formichetti. “It’s about the collision of cultures – hip-hop and snowboarding, the streets and the mountains – and how those intersections create something entirely new. I wanted to design pieces that embody the energy of a music video while functioning as performance gear.”
As the bright lights flashed across the runway, PDF’s Fall 2025 cast – a diverse mix of models, artists, and friends of the label including Moise Keane, Sita Abellan, Alvin Kamara, and Taylil James – circled around a crisp white brick wall. But just as they completed their initial loop around the set, a group of graffiti artists took over, covering the structure with a vibrant array of PDF motifs before the chaos was brought to a halt by blaring sirens and fake cops. The riotous spectacle was a perfect representation of the label’s rebellious clientele, whose cheers filled the room as the models returned for the final walk.
“This is a love letter to the culture that shaped me, but it’s also a provocation – a call to imagine what’s next,” concluded Formichetti. To see PDF’s Fall 2025 collection in all its glory, check out the gallery above, and stay tuned to Hypebeast for more coverage of Milan Fashion Week.
