The North Face Purple Label: Reinventing Outdoor Gear with a Preppy Twist
The North Face Purple Label is constantly pushing the boundaries of fashion and sustainability. Not only does it repurpose deadstock and pre-owned fabrics from The North Face, but it also continues to evolve its own unique design aesthetic, heavily influenced by Japanese brand nanamica.
The latest collection, titled “The Mountain Ivy,” combines practical outdoor gear with collegiate-inspired style. This fusion results in a modern, heavy-duty take on the classic Ivy look, perfect for those who want to enjoy nature in an urban setting.
The Mountain Ivy collection features oversized fits, with standout pieces including water-resistant raincoats in various lengths and neutral colors, as well as skirts and pants. Denim also plays a major role in the SS25 collection, appearing in the form of overshirts, pants, and jackets. Layering is made easy with long-sleeved shirts and button-downs that can be easily paired with the rest of the collection.
Experience The North Face Purple Label’s Spring/Summer 2025 collection in the lookbook above and embrace the perfect blend of fashion and function.
