Dubai’s Sole DXB Festival Gets a Hip Makeover with HIDDEN.NY and ASICS
Get ready for an unforgettable experience at Dubai’s Sole DXB festival, featuring an all-star lineup including James Blake, Latto, the Roots, and more. But that’s not all – HIDDEN.NY and ASICS have teamed up to create a one-of-a-kind pop-up experience at the festival site.
The desert terrain will be transformed by an all-white structure adorned with the iconic logos of both brands. From December 13 to 16, festival-goers can immerse themselves in a world of workshops, exclusive product drops, and a hidden speakeasy for socializing.
Don’t miss your chance to snag limited edition HIDDEN.NY ASICS Gel Venture 6 Shield sneakers, along with HIDDEN.NY apparel and a variety of ASICS sneakers. And for those lucky enough to score a pair of kicks, there’s a special surprise – a one-of-a-kind outsole footprint fossil souvenir, in keeping with the pop-up’s geological theme.
But the fun doesn’t stop there. Visitors can also participate in screen-printing workshops to create their own co-branded tees in HIDDEN.NY’s signature dark green color. And the theatrics don’t end with the activities – even the invitation is a work of art, featuring a HIDDEN.NY x ASICS hammer designed to break open the rock-like invitation.
Check out the full program below:
Don’t miss out on this epic collaboration between HIDDEN.NY and ASICS at Dubai’s Sole DXB festival. See you there!
