New Balance, adidas, Reebok, FILA, Nike, KEEN, YEEZY, and now Crocs: The Latest Addition to Steven Smith’s Impressive Footwear Career
Steven Smith has been a major player in the footwear industry for 38 years, holding various titles and making a name for himself with his innovative designs. He is responsible for some of the most beloved sneakers in the world, such as Reebok’s Instapump Fury and the adidas YEEZY BOOST 700. And now, with his latest venture at Crocs, Smith is ready to embark on a new chapter in his career after being let go from YEEZY earlier this year.
As the newly appointed Head of Creative Innovation at Crocs, Smith will be designing for both the Crocs brand and HEYDUDE, which is also owned by the company. In their official announcement, Crocs notes that Smith’s creative vision will bring new silhouettes and evolve the design languages of both brands.
“I have a passion for pushing design boundaries and I am grateful for the opportunity to bring my expertise to these iconic brands,” says Smith. “There is so much potential to explore new forms and functionalities within the company’s product portfolio, and I am excited to continue pushing the boundaries through innovation.”
It remains to be seen what exactly Smith’s impact will be at Crocs, but if his past three decades in the industry are any indication, we can expect some exciting developments. Stay tuned for updates on this new chapter in Smith’s impressive footwear career.
