role water plays in our lives.
Evian Launches Limited-Edition Bottles with Pharrell Williams and Humanrace Partnership
After much anticipation, evian has finally released its highly-anticipated collaboration with Pharrell Williams and his skincare brand Humanrace. The partnership has resulted in two new limited-edition bottles, one still and one sparkling, in blue and green respectively. The design of the bottles is intentionally simple, featuring only the logos of the collaborators and the inscription “This is the Fountain of Youth”, a nod to their shared belief in the power of water for true well-being.
This collaboration marks a first for evian, as it is the first time the brand has produced both still and sparkling water in glass form. This makes the limited-edition duo even more special and highly sought after.
The evian x Humanrace by Pharrell Williams partnership was born out of a mutual appreciation for the healing properties of water. The stills campaign for the collaboration was shot by photographer and filmmaker Laura Jane Coulson, featuring a diverse cast that celebrates inclusivity and wellness. The campaign is accompanied by a film set to Pharrell’s own song, “Joy”, directed by British director Henry Scholfield.
Pharrell Williams is known for his many talents and creative pursuits, from music to fashion to cosmetics. At 51 years old and a father of four, many wonder what is the secret to his youthful energy and creativity. This question was addressed at an intimate dinner hosted by Williams in Los Angeles to launch the collaboration. The event was attended by notable guests such as VETEMENTS’ creative director Guram Gvasalia, Aleali May and Alton Mason, Gunna, artist Kohshin Finley, dancer Stephen Galloway, and Dr. Elena Jones, Pharrell’s dermatologist of 20 years and the brains behind Humanrace’s cosmetics.
Hypebeast was also in attendance and had the opportunity to speak with Pharrell about his journey, his learnings from failure, and the collaboration with evian. The evian x Humanrace by Pharrell Williams “Fountain of Youth” bottles will be available at select retailers worldwide this month. Don’t miss your chance to get your hands on this special collaboration.
