Nike Takes Marketing to the Next Level with Saquon Barkley’s Viral Moment
Nike has once again proven its dominance in the world of marketing, this time with the help of Philadelphia Eagles’ running back Saquon Barkley. After his jaw-dropping reverse hurdle in Week 9 of the NFL, Nike has immortalized the moment with a special t-shirt release.
Saquon Barkley Cements Himself in “Play of the Year” Group with Epic Move
Barkley’s reverse hurdle over Jacksonville Jaguars’ cornerback Jarrian Jones has caught the attention of the world and solidified his spot in this season’s “Play of the Year” group. The move, executed on a third down pass, involved a spin move and a backwards jump over Jones.
LeBron James Joins in on the Excitement
Even superstar athlete LeBron James couldn’t contain his excitement over Barkley’s move. James took to his Instagram Story to share the moment, captioning it with “Must be the shoes!! @Saquon you’re INSANE.” Barkley was wearing the football cleat version of the Nike LeBron 4, also known as the LeBron 4 Menace 3, in silver.
Nike’s T-Shirt Pays Tribute to Barkley’s Epic Moment
The t-shirt released by Nike features an image of Barkley’s LeBron 4 cleats as he was captured mid-air during his reverse hurdle over Jones. The classic Nike quote “WITNESS” is mirrored as a nod to the backwards jump. James himself has been seen wearing a special hoodie version of the moment at one of his games.
Get Your Hands on the T-Shirt
Nike’s t-shirt, available in black and white, will be dropping on November 30 for $35 USD online. Don’t miss your chance to own a piece of this epic moment in sports history.
