Stone Island: The Fashion Powerhouse That’s Taking Over the World
In the world of fashion, there are few brands that have achieved the level of success and influence that Stone Island has. Since its launch in 1982 by Massimo Osti, this Italian brand has captured the hearts of fashion lovers in Europe and Japan during the 80s and 90s. And now, in the 2010s, it has taken the U.S. and Canada by storm with its trademark reflective fabric, dyeing compounds, and surface treatments that continue to be used in its garments today.
But Stone Island is more than just a fashion brand – it has become a global culture powerhouse. With its constant innovation and collaborations with some of the biggest names in the industry, it has solidified its position as a leader in the fashion world.
The Definitive Story of Stone Island: Storia: Updated
The latest installment for Stone Island’s loyal following comes in the form of a re-edition of its acclaimed book, Storia: Updated. This full-color monograph, published by Rizzoli New York, delves into the brand’s “Lab/Life” philosophy and showcases how its iconic styles are created and worn.
But that’s not all – the book also includes a new chapter titled “Community,” which highlights the impact of Stone Island on global culture and the various tribes that proudly wear its clothing.
CEO of Stone Island, Robert Triefus, shared his thoughts on the book’s release in an official press release, stating, “Across five decades, Stone Island’s story is always evolving, so we wanted to publish a refreshed version of our book. Storia: Updated captures the heart of Stone Island, from design conception to the people who make the brand part of their lives. The book is for everyone: the serious collector and those about to buy their first Stone Island piece.”
Get a Sneak Peek at Storia: Updated
If you’re curious about what you can expect to see in Storia: Updated, take a closer look at the book above. From its beginnings to its current status as a global phenomenon, this book tells the definitive story of Stone Island and its impact on the world of fashion and culture. Whether you’re a die-hard collector or a newcomer to the brand, this book is a must-have for anyone interested in the history and evolution of Stone Island.
