Born X Raised Teams Up with Juan Gabriel’s Estate for Exclusive Streetwear Collection
The influential Mexican artist, Juan Gabriel, may have passed away, but his impact on music and street culture lives on. Born X Raised, a popular streetwear brand, has joined forces with the late singer’s estate for a one-of-a-kind collaboration.
Memorializing Graphic Artwork Pays Tribute to Juan Gabriel
The collection features a blurred image of Juan Gabriel alongside the words “Amor Eterno” and “El Divo De Juarez,” which translate to “Eternal Love” and “The Diva of Juarez” in English. This central motif can be found on stadium jackets, crewnecks, t-shirts, and even candles. The collection also includes “Exitos” hoodies in royal blue and other silhouettes. BXR car fresheners and sticker packs with the brand’s signature iconography complete the lineup.
Campaign Shot in Front of Iconic Mural
The campaign for this special collaboration was shot in front of a mural of Juan Gabriel by Gustavo Zermeño Jr. at Silverlake Lounge. This location, already a cultural landmark, is expected to draw longtime fans who have embraced everything the estate has shared in the past, from limited-edition releases like the JuanGa Barbie to iconic concert recaps.
Shop the Collection on November 8th
The Born X Raised x Juan Gabriel collection will be available to shop on Friday, November 8th at 12 p.m. PST on the brand’s webstore. Don’t miss your chance to own a piece of this unique collaboration. Check out the gallery above for a sneak peek at the lineup.