Au Départ Unveils New Paris Boutique, Blending Tradition and Modernity
Paris, the city of love and luxury, has a new addition to its prestigious Rue du Faubourg Saint-Honoré. Au Départ, a leather goods brand with a rich history dating back to 1834, has opened its latest boutique, marking a pivotal moment for the brand.
For almost two centuries, Au Départ has been a key player in shaping France’s luxury narrative. And now, with its new flagship store, the brand seamlessly blends its historical roots with a contemporary aesthetic.
The boutique’s design is a perfect fusion of modern and classical elements. Raw concrete walls meet elegant marble surfaces, adorned with refined brass detailing that exudes warmth and sophistication. The two-story layout of the store tells a story, with the ground floor showcasing Au Départ’s signature collections, featuring heritage pieces that showcase the brand’s commitment to exceptional craftsmanship.
But the real excitement lies upstairs, where the Au Départ Art Collective takes center stage. This creative hub serves as a platform for artistic dialogue and innovation, reflecting the brand’s dedication to merging heritage with contemporary art.
To celebrate the boutique’s opening, Au Départ invited artists Diana Kim and Scott Ponik to reimagine the traditional window display and transform the space into an art gallery cube. This unique installation offers a glimpse into the brand’s artistic vision and its commitment to pushing boundaries.
Located just steps away from the Palais Garnier and surrounded by Parisian haute couture, the new Au Départ boutique is a must-visit for anyone seeking a taste of luxury and art in the heart of the city. So, head over to 20 Rue du Faubourg Saint-Honoré and experience the perfect blend of tradition and modernity at Au Départ Paris.
