Ahead of the Drop: Kiko Kostadinov Unveils Campaign for ASICS Novalis Gel-Styrax in Black
Renowned designer Kiko Kostadinov is gearing up for the highly anticipated release of the ASICS Novalis Gel-Styrax in Black, and he’s giving us a sneak peek with his latest campaign. Shot by the talented photographer and filmmaker, Frank Lebon, the campaign centers around the theme of “Sound Mind, Sound Body,” showcasing the shoe’s perfect balance of style and functionality.
In the campaign, Lebon captures four participants in their meditative practices, using a long exposure technique to capture the subtle movements of their bodies during 8-9 minutes of meditation. The resulting images boast a soft blur effect, beautifully documenting the slight changes in the models’ posture and facial expressions.
But it’s not just about the shoes – all participants are styled head to toe in the new Kiko Kostadinov x ASICS range, giving us a glimpse of the upcoming collaborative collection. And the wait won’t be long, as a full preview is set to be unveiled on October 15, with the collection dropping globally on October 26.
Get ready to elevate your sneaker game with the ASICS Novalis Gel-Styrax in Black, and stay tuned for more updates from Kiko Kostadinov and ASICS.
