Cherry World: The New Fashion Force Taking Over LA
Get ready, fashion lovers, because there’s a new brand in town and it’s making waves in the industry. Cherry World, founded by the creative minds of Glen Luchford, Josh Levine, Fergus Purcell, and Fran Burns, is emerging as a vibrant and exciting force in the world of fashion. With its roots deeply planted in California’s diverse subcultures of punk, surf, skate, and art, this brand captures the eclectic spirit of Los Angeles like no other.
The debut collection from Cherry World is a must-see for any fashion enthusiast. Featuring a range of wardrobe staples, including super-soft washed cotton hoodies, premium denim, and wool-cashmere knitwear, all made in LA with high-quality materials, this collection is a true representation of California’s laid-back yet stylish lifestyle. Each piece showcases Purcell’s bold graphics, with the iconic scorpion logo taking center stage on long-sleeved tees and zip-up track tops. But it’s not just about the logo – playful motifs like bushy green pot leaves and subverted versions of the Stars and Stripes add a rebellious flair to the collection.
But that’s not all – Cherry World has also put their own spin on classic American styles. The All-American Varsity Jacket has been reimagined with a ‘CW’ monogram, while boxy button-down bowling shirts feature whimsical line drawings. And for those who love to show off their love for the brand, there’s a logo football shirt, a classic windbreaker, and a variety of baseball caps and board shorts to choose from. This well-rounded collection truly captures the spirit of California.
“This is about riffing on the subculture and counterculture of our youths,” says Levine. And that’s exactly what Cherry World is all about – celebrating freedom, creativity, and the Californian lifestyle. The brand pays homage to cultural icons such as Black Flag and Harvey Milk, while also celebrating the diverse Californian lifestyle. And with its official launch on October 10, Cherry World is aiming to reach a broad audience. “I’d be so happy to see Cherry World on anyone,” says Purcell. And with plans for future stockists to be announced, this is just the beginning for the brand.
Ready to explore the collection for yourself? Head over to Cherryworld.com to see what all the hype is about. And if you happen to be in London, don’t miss the Cherry World pop up on Friday 11th and Saturday 12th October at Unit 3, The Courtyard, 18 Ezra Street, E2 7RH. Trust us, you won’t want to miss out on this exciting new brand.
