Iceland-born Label 66°North Takes on the Arctic with Latest Campaign for FW24
Get ready to brave the elements with 66°North’s newest collection for Fall/Winter 2024. The Iceland-born label is heading to the chilly Arctic, facing intense winds and frigid temperatures, to showcase their latest campaign, “The Traveller.” Inspired by the migration patterns of the Kria bird, the brand’s international community is represented as they fly from the Arctic to the Antarctic each year.
Under the creative direction of Kei Toyoshima, who joined the brand in 2022, this collection pays homage to 66°North’s century-old legacy while also staying sleek and versatile. The FW24 campaign focuses on the classics, but with a modern twist, incorporating shielding textiles and contemporary silhouettes.
Featuring down-filled parkas, two-toned technical uniforms, inflated hoodies, and insulating trousers, the range is designed to keep you warm and cozy in even the harshest conditions. Toyoshima adds a touch of nostalgia with the brand’s retro “66NORDUR” scripture and subtle Kria bird illustrations. The new Grótta line also offers a fresh take on Reykjavik workwear styles.
Don’t miss out on 66°North’s FW24 “The Traveller” campaign, now available on their website. Take a closer look at the collection in the gallery above and gear up for your next adventure in style.
