Moncler Genius Takes Over Shanghai Fashion Week with “City of Genius” Event
Moncler Genius, the revolutionary fashion collective, has officially announced its highly-anticipated “City of Genius” event in Shanghai. The event, which will close out Shanghai Fashion Week, promises to be an immersive and impactful experience, showcasing the boundary-breaking designs of some of the world’s most talented artists and designers.
Moncler Genius first made waves in 2023 when it took over London with a legendary event featuring collaborations with Pharrell Williams, Rick Owens, and Roc Nation. Now, the brand is back with a fresh lineup of talent, all focused on answering the question: how do you live Genius?
The 30,000-square-meter venue in Shanghai will come alive with the creative visions of Japanese designer Hiroshi Fujiwara, who is returning for another collection. Other highlights include Gilga Farm by Donald Glover and Mercedes-Benz by NIGO, as well as collections from LuLu Li, Palm Angels, A$AP Rocky, and Willow Smith.
But that’s not all – Moncler Genius is also teaming up with independent designers Rick Owens and Jil Sander to present their own collections, all with the goal of liberating your inner child.
In the brand’s announcement campaign, local creatives Leah Dou, Wing Shya, and Xu Bing are seen learning how to “Live Genius” and embody the brand’s boundary-breaking identity in the energetic city of Shanghai.
“This journey isn’t just about the inner self, but also about engaging with the outer world,” says Leah Dou. “Communicating with the world we live in is just as important as individuality. It’s through balancing inner confidence with the humility of being part of a larger community that we arrive at the ‘City of Genius’.”
Wing Shya, a multi-disciplinary photographer, filmmaker, and artist, adds, “I’m naturally more visually sensitive because of my experiences in all these areas: my photography background is a great enhancement to the visuals presented and how colors are adapted, and it is also due to my background in art, which is less of a delineating process and much more of an emotional process to me.”
Shanghai, with its vibrant youth energy and endless potential, is the perfect location for Moncler Genius to showcase its groundbreaking designs. “It serves a strong foundation to the concept of this project and this helps to set a good backdrop to how I can work to develop the idea in abundance,” says Wing Shya.
The “City of Genius” event will take place on October 19 as part of Shanghai Fashion Week. Don’t miss your chance to experience the cutting-edge designs and creative energy of Moncler Genius.
