Noah and PUMA’s FW24 Collection: A Perfect Blend of East Coast Prep and NYC Street Style
The latest collaboration between Noah and PUMA is a must-have for fashion-forward individuals looking to add a touch of East Coast prep to their wardrobe. The FW24 collection draws inspiration from NYC’s love for incorporating outdoor gear into city fashion, resulting in a retro and colorful line of tees, hoodies, outerwear, and footwear that is perfect for both urban and outdoor adventures.
In a statement, Noah co-founder Brendon Babenzian explained how the collection was influenced by the history of city dwellers adopting outdoor gear for its durability and toughness. This is evident in the pieces, which feature a mix of cozy and outdoor elements.
Standout pieces include a pastel Fair Isle sweater and matching tasseled beanie, as well as a green puffer vest with a technicolor PUMA symbol on the back. The line also includes cobranded essentials like a graphic tee and a raglan sweater, both featuring an embroidered cougar and cursive “PUMA” word mark.
The collection has a nostalgic feel, combining colorful 70s and 80s aesthetics with Noah’s intentional approach to design. The first drop features a PUMA x Noah Suede Classic Mid in a sleek black and blue colorway, while the second drop will introduce a waterproof Hiker boot with GORE-TEX technology. The Hikers come in both high-cut black and brown and low-cut white options, with eye-catching red laces and logo placements on the heel and tongue.
In addition to the Hikers, the second drop will also include winter weather accessories, PUMA branded hockey jerseys and tees, and a collegiate graphic crewneck. The first drop is currently available at Noah stores and the brand’s web store, with select retailers carrying the collection on October 5. The second drop will be released on November 16.
Don’t miss your chance to snag pieces from this highly anticipated collaboration. Head to Noah stores or their website now to shop the first drop, and mark your calendars for October 5 and November 16 for the second drop. This collection is sure to sell out fast, so act quickly to secure your favorite pieces.

