Dainese Launches Custom Works Service for Personalized Racing Suits
Italian label Dainese is revolutionizing the world of racing with their new Custom Works service. Recognizing that no two riders are the same, Dainese believes that racing suits should be tailored to fit and function seamlessly for each individual customer. This service allows for personalization down to the smallest detail, changing the way uniforms are manufactured and how riders shop for their suits.
Dainese Teams Up with VR46 MotoGP™ Rider Marco Bezzecchi for One-of-a-Kind Suit
Last month, Dainese collaborated with VR46 MotoGP™ rider Marco Bezzecchi to create a unique suit that embodies his free-spirited racing career. With the help of New York-based designer Dan Connor, Dainese crafted a dynamic motorcycle uniform that showcases the rider’s vision.
Custom Demone GP Suit Features Head-to-Toe Customization and Advanced Technology
The final design of the suit features head-to-toe customization of Dainese’s most advanced suit, the Demone GP. This suit is made for today’s leading MotoGP™ legends and includes Dainese’s exclusive D-air® airbag system, titanium sliders, and a boot-in system with the iconic Axial silhouette. The suit’s outer layer features red panels on the arms and legs, paired with a silver chrome print that mimics a racecourse’s lines. The shoulders are adorned with a gray animal print, and the iconic “I Love New York” logo is stamped on the chest to represent the rider’s affiliation with the city’s racing circuit. The suit is completed with the statement “Simply the Bez” in the center, showcasing Bezzecchi’s competitive flair.
Suit to be Auctioned for Charity
After being tested on the Misano track, the Custom Works suit will be auctioned off for charity. Bezzecchi has chosen to support AROP, an organization that works to improve the quality of life for young cancer patients and their families. By auctioning off the suit, Bezzecchi hopes to raise awareness and involve his fans in supporting this important cause.
Place Your Bid on Dainese’s Website
The Custom Works suit will be up for auction from September 10-15. To get a closer look at the design and place your bid, head to Dainese’s website now. Don’t miss your chance to own a one-of-a-kind suit and support a great cause.
