ASICS and P. Andrade: A Bold Collaboration Inspired by Nature’s Little Wonders
ASICS, the renowned sportswear brand, has joined forces with Brazilian fashion powerhouse P. Andrade to create a fresh and innovative version of their iconic GEL-KAYANO® 14. But what makes this collaboration truly unique is its source of inspiration – a tiny Amazon forest beetle known as the Lamprocyphus Augustus.
The new design, set to launch on August 30, aims to merge fashion and innovation, offering a one-of-a-kind perspective on footwear design. This partnership is just another example of ASICS’ commitment to pushing boundaries in the sportstyle segment.
The GEL-KAYANO® series, originally created in 1993 by designer Toshikazu Kayano, has a rich history of comfort, stability, and innovation. Its exoskeletal structure, dual-density midsole, and cutting-edge Mono-Tongue System have made it a standout in the ASICS lineup for over three decades. With each new iteration, the GEL-KAYANO® evolves, incorporating modern technologies while staying true to its iconic legacy. And now, with the help of P. Andrade, it continues to evolve with a stunning new look inspired by the beetle’s metallic hues and natural beauty.
P. Andrade, founded by designers Pedro Andrade and Paula Kim, is renowned for its contemporary luxury and innovative approach to fashion. For Andrade, collaborating with ASICS on the GEL-KAYANO® 14 was a no-brainer. The shoe’s sophisticated aesthetic and intricate design perfectly align with the brand’s own values. The choice to use the Amazon beetle as the central theme came after extensive research into Brazilian wildlife, where the beetle’s unique qualities, including its potential connection to photonic crystals, sparked the design team’s imagination.
But the collaboration doesn’t stop at shoes. Along with the new GEL-KAYANO® 14, the collection also includes a line of apparel inspired by the beetle’s anatomy. From t-shirts and pants to a jacket, the clothing line effortlessly blends casual comfort with subtle nods to the insect’s shape and movement.
According to ASICS’ marketing director Constanza Novillo, collaborations like this allow the brand to explore new perspectives and keep their products fresh and relevant. This collection invites consumers to appreciate the beauty in the unexpected and pay closer attention to the small wonders of nature. The entire collection is now available on the official P. Andrade website. Don’t miss out on this unique and stylish collaboration.
