GR10K Drops Highly Anticipated “Incognito” Collection for Fall/Winter 2024
After months of teasing and building suspense, GR10K has finally unveiled its full lineup for the Fall/Winter 2024 season. The “Incognito” collection embraces a philosophy of disappearing, with each garment serving as a physical representation of being in “incognito mode.” According to the brand’s website, the pieces are “radically assembled as a line of thought,” playing with the concept of reduction and downgrading that is reflected in the low-budget, B-horror-movie campaign aesthetics.
From bottomwear to hooded jackets, tees, footwear, bags, and accessories, each piece in the collection features subtle deconstructions, loose-hanging Scooby Doo strings, and devolved technical details, all accented with bold and exaggerated colors. One standout piece is the Hoodle Skeleton Shell, a water-repellant jacket in a vibrant Canary Yellow color. It boasts plenty of pockets, a two-way zip closure, and a Duraflex regulation system for ultimate comfort and breathability. The matching Canvas Arc Pants are also available for purchase separately.
Another standout item is the Soil Sack bag, inspired by the shape of a builder’s sack used to collect debris on construction sites. Available in Canary Yellow or Dark Soil, GR10K’s version features multiple handles for versatile wear and a spacious interior. The collection also includes the Incognito 8oz Long-Sleeve tee, which comes with a booklet that takes a minimalist approach to storytelling and features an abstract compilation of events.
With prices ranging from $53 to $982 USD, the “Incognito” collection is now available for purchase on GR10K’s official webstore. Don’t miss your chance to snag these unique and thought-provoking pieces.
