Introducing MYSTEPHENM: The South Korean Label Exploring the World’s Mysteries Through Fashion
Get ready to embark on a journey of self-discovery and liberation with MYSTEPHENM, the newest clothing label to hit the scene in South Korea. With a name that combines “mysterious” and “phenomenon,” this brand is on a mission to explore the unknown and inspire others to do the same through its unique garments and designs.
“I was stuck in a monotonous routine and felt like I was losing my happiness,” shares Je Ho, the founder and creative director of MYSTEPHENM, in an exclusive interview with Hypebeast. “But then I realized that happiness can be found in the smallest of things, and I started seeking it out in my everyday life.” This pursuit of happiness and liberation is what sparked the idea for MYSTEPHENM and continues to drive its creative process.
The brand’s debut collection, VOL. 1, features a range of long-sleeve tops and pants that center around the concept of a journey. Each piece represents the harmony between nature and man-made, with a touch of mysticism and soul-searching woven into the narrative. To bring this concept to life, MYSTEPHENM has created a whimsical campaign that takes viewers on a visual journey through the collection.
While the first capsule release is focused on womenswear, the brand has confirmed that a unisex collection is in the works for its next seasonal offering. And with prices ranging from $114 to $196 USD, these unique and thought-provoking pieces are accessible to all. The VOL. 1 capsule collection will be available for purchase on the brand’s official webstore starting today at 6 p.m. KST.
So if you’re ready to add a touch of mystery and wonder to your wardrobe, don’t miss out on MYSTEPHENM’s debut collection. It’s time to embrace the unknown and rediscover joy in your daily life.
