Nike and Phaidon Team Up for New Book Celebrating Women’s Sportswear
Nike has joined forces with Phaidon to create a groundbreaking book that delves into the history and significance of women’s sportswear. Titled “Look Good, Feel Good, Play Good: Nike Apparel,” this 350-page tome features over 575 images that showcase the connection between female athletes and their wardrobes. The book is divided into five sections, each focusing on a different type of apparel: warm-ups, jerseys, leggings, sports bras, and shorts.
The visuals in the book include a variety of content, from recreations of Nike’s early trade catalogues to vintage and contemporary photography, sketches, advertisements, and color palettes. But it’s not just about the images – the book also includes interviews with Nike athletes, trainers, and collaborators such as Sha’Carri Richardson, Shelly-Ann Fraser-Pryce, Caster Semenya, and more. Additionally, there are essays from industry experts like Dal Chodha, Editor-in-Chief of Archivist Addendum, and Michelle Millar Fisher, Contemporary Decorative Arts at the Museum of Fine Arts’ Wornick Curator.
According to Amy Montagne, vice president of Nike Women, “Look Good, Feel Good, Play Good showcases the work Nike designers have done over the past fifty years to revolutionize and move women’s sport forward.” The book is now available for purchase on Phaidon’s webstore for $89.95 USD and will begin shipping in December. Get a sneak peek inside the book by checking out the gallery above.
