KSUBI’s Latest Capsule Collection “This Is Not A Rodeo” Brings a Bold Cowboy-Core Aesthetic
After the success of their Fall collection “Mad Mad World,” global streetwear brand KSUBI is back with a new 21-piece capsule that reimagines Western style with a rebellious twist. Titled “This Is Not A Rodeo,” the collection infuses KSUBI’s signature attitude into classic Western silhouettes for both men and women.
The Men’s collection features iconic items like the Oh G Jacket, Anti K, and Bronko denim styles, all given a country makeover with intricate hand-embellished details and raw-cut appliqué. For women, popular denim styles such as the Low Rider and Soho have been updated with decorative inlay finishes. The collection also includes new tops like the oversized frontier denim shirt, slim-fit Valentina halter top, and boxy Alabama crop shirt, all incorporating anti-brass hardware and laser-etched Western-themed detailing.
The overall vibe of the collection is a modern outlaw, blending vintage Americana with street-smart sensibility. Classic Western iconography is given a KSUBI twist, with the brand’s signature skeleton motif making a comeback from the archives. The result is a fusion of rustic charm and urban cool.
As a standout feature, “This Is Not A Rodeo” includes two limited-edition handcrafted hats, created in collaboration with Australian hatmaker BxmBxm. These Western-style hats feature hand-shaped crumpled brims, hand-stitched accents, and KSUBI’s signature distressing and box cross hardware.
The collection will be available soon on KSUBI’s official website and selected stores. Get ready to add some cowboy-core to your wardrobe!
