Gap Taps Troye Sivan for Fall 2024 Campaign: “Get Loose”
Gap has once again teamed up with a celebrity for its latest campaign, and this time it’s none other than the talented Troye Sivan. The singer is the face of Gap’s Fall 2024 campaign, aptly titled “Get Loose,” and he’s bringing his signature style and dance moves to the brand’s classic denim and cotton pieces.
Classic Meets Cool in Sivan’s Gap Looks
In the campaign, Sivan is seen sporting two different looks that perfectly embody Gap’s timeless aesthetic. The first look features the 90’s Loose Cargo Jean paired with a Heavyweight Zip Hoodie and Corduroy Jacket, all in a warm brown color palette. The second look, also featured in a dance video accompanying the campaign, is a classic white Relaxed Tee paired with dark wash Baggy Jeans.
Dancing to Thundercat’s “Funny Thing”
The campaign video, shot by Dan Martensen, showcases Sivan and the CDK Company dancing in Gap clothes to the tune of Thundercat’s “Funny Thing.” Sivan’s dance style is on full display, with moves reminiscent of his previous music videos for “Rush” and “Got Me Started,” where he also collaborated with the dance company.
Following in Tyla’s Footsteps
Sivan is not the first musician to team up with Gap for a dance-filled campaign. Earlier this year, Tyla Yaweh went viral with her Gap campaign video, dancing to Jungle’s hit song “Back On 74.” Sivan is excited to be a part of the brand’s legacy, stating, “Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool.”
Gap Celebrates 55 Years of Denim
Mark Breitbard, the president and CEO of Gap, explains that the Fall 2024 campaign is all about celebrating the brand’s 55-year heritage in denim. The loose styles featured in the collection allow for self-expression, and Sivan’s effortless attitude perfectly captures the spirit of the moment. Breitbard adds, “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.”
Shop the Collection Now
The Fall 2024 denim collection is now available to shop in stores and online. And if you want to see Sivan’s dance moves in action, be sure to check out the “Get Loose” campaign video below.
