Tommy Hilfiger Taps K-Pop Sensation Stray Kids for Fall 2024 Campaign in the Heart of NYC
The iconic American fashion brand, Tommy Hilfiger, has once again teamed up with the rising K-pop group Stray Kids for their latest Fall 2024 campaign. Shot against the stunning backdrop of the New York City skyline by renowned photographer Alisdair McLellan, the campaign features members Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin, and I.N sporting preppy outfits perfect for the colder months.
When asked about their collaboration with Tommy Hilfiger, Stray Kids expressed their admiration for the brand, stating, “Tommy Hilfiger is an American style icon. Each time we visit, he helps us feel at home through his timeless prep style – it makes us feel that anything is possible.” The group also shared their excitement for their fans to see them on top of the world in this iconic New York campaign.
Tommy Hilfiger himself also shared his thoughts on the campaign, saying, “New York City’s skyline is the ultimate stage for an iconic pop culture moment. For our third campaign with Stray Kids, we took them to higher grounds – capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York.”
This is not the first time Stray Kids has worked with Tommy Hilfiger, as they were also the faces of the brand’s Spring 2024 campaign back in April. The members of the group have also individually collaborated with other fashion brands, with Felix as an ambassador for Louis Vuitton and Hyunjin working with Versace.
The Fall 2024 collection featured in the campaign will be available on the brand’s website and in stores worldwide throughout the season. Fans can also check out the full campaign in the gallery above. Don’t miss out on this exciting collaboration between two iconic names in fashion and music.
