Umbro Takes the Field with Retro-Inspired Kits and Collaborations
Umbro has been on fire lately, both on and off the pitch. The English sportswear company has been making waves with their highly sought-after kits for the 2024/25 season, including a throwback home shirt for West Ham United and a special jersey for Bournemouth in collaboration with Michael B. Jordan.
But that’s not all – Umbro has also teamed up with Japanese label Children of the Discordance to create a seven-piece collection that pays homage to the brand’s iconic ’90s silhouettes. Founded by Hideaki Shikama in 2011, Children of the Discordance is known for their sophisticated upcycled garments, which combine Shikama’s personal collection with vintage pieces from around the world.
The latest collection from Children of the Discordance draws inspiration from Umbro’s ’90s football apparel, with a particular focus on the iconic Manchester United teams led by Eric Cantona. The collection features a redesigned logo that reads “Children of the Discordance”, as well as a mix of technical fabrics, all-over prints, denim, cable wool jumpers, and patchwork designs.
Want to learn more about this exciting collaboration? Check out the collection online now. And stay tuned for more updates from Umbro as they continue to dominate the world of sportswear.
View the collection now: https://www.umbro.com/en-gb/children-of-the-discordance
Follow Umbro on Instagram: @umbro
