Charli XCX is the New Face of SKIMS’ Latest Campaign
SKIMS, the popular clothing brand known for its comfortable and stylish pieces, has just announced their newest collaboration with British pop star Charli XCX. The singer, who recently released her sixth studio album “Brat,” is the perfect fit for the brand’s latest campaign.
Photographed by the talented Petra Collins, Charli can be seen modeling SKIMS’ new Cotton Rib and Cotton Fleece collections. The line features a variety of fresh pieces, including a split bralette, boxer shorts, and bikini underwear. But for those looking for something cozier, there’s also a waffle-lined zip-up hoodie and matching sweatpants.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat,” Charli shared. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to wear these timeless, sexy pieces. And let’s not forget about the adorable puppies on set!”
The collaboration between SKIMS and Charli XCX is a match made in heaven, according to Kim Kardashian. “Having Charli XCX as the face of our new SKIMS campaign is so exciting,” she said. “She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond. This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
The SKIMS Cotton collections will be available for purchase on the brand’s website starting Wednesday, August 21. Don’t miss out on these timeless and sexy pieces that will make you feel confident and comfortable in your own skin.
