Willy Chavarria: From Menswear Designer of the Year to Underwear Extraordinaire
Willy Chavarria, the acclaimed American menswear designer who took home the coveted title of 2023 Designer of the Year, has now expanded his fashion empire to include a new line of luxury underwear. The Fresno-born fashion guru has officially entered the intimates arena with his own sub-label, aptly named “Dirty Willy Underwear” – and trust us, the name is no joke.
Chavarria’s underwear collection is intentionally designed with realistic sweat marks, urine dribbles, and holes all around the waist. Made with the finest Pima cotton yarn in Peru and hand-finished in New York, these edgy pieces are inspired by the erotic notions of queer fetish culture.
“The experience of wearing underwear is our most intimate moment, both when dressing and undressing,” Chavarria explained in a statement. With his extensive background in the intimates category, having worked for major brands like Joe Boxer, Calvin Klein, and American Eagle Outfitters, he knows a thing or two about what makes a great pair of underwear. “We want to feel sexy for ourselves and for others. WILLY underwear is boldly sensual. And this is just the beginning.”
The collection features a range of styles, including jockstraps, briefs, boxer briefs, and ribbed tank tops, all packaged in metallic envelopes reminiscent of military rations. The “Dirty Willy Underwear” line is now available for purchase on Chavarria’s webstore, with prices ranging from $320 to $400 USD. Check out the gallery above for a closer look at the collection.
