Reese Cooper’s New Outdoor Supply Label Wants to Ignite Your Inner Explorer

by | Aug 9, 2024 | Fashion | 0 comments

 

Reese Cooper Launches New Outdoor Line with Pacsun Support

Three years ago, the fashion world was introduced to Reese Cooper, a young designer with a passion for vintage Americana. Now, he’s back with a new venture: Reese Cooper Outdoor Supply. Inspired by the beauty and inclusiveness of California’s outdoor culture, Cooper has created a line of expedition-ready outerwear that caters to the lifestyles and hobbies of himself and his friends.

“As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible like the environments it is inspired by,” said Cooper. “Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether that’s running around in the city or on a mountain.”

Exploring Nature’s Bounty with Reese Cooper Outdoor Supply

The debut collection from Reese Cooper Outdoor Supply features a wide range of styles, from taped-seam shell jackets to insulated outerwear and cargo pants. The materials used include nylon, sherpa fleece, waffle knit, heavyweight cotton, and compression textiles. Cooper’s signature Hook can be seen throughout the collection, connecting this new venture to his previous success as a finalist for the CFDA/Vogue Fashion Fund.

Graphic t-shirts, hoodies, and sweatpants also make an appearance, featuring the brand’s iconic “RCOS” logo. Custom rock pullers, zippers, and speed belts add a touch of nature to the designs.

“These products are for any and everyone,” Cooper continued. “This is stuff you’re supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, I’m an enthusiast, not a professional. I strongly believe it’s important to explore new things, learn new places, get out of your comfort zone.”

To showcase his new collection, Cooper embarked on a six-day road trip along the Pacific Coast with a group of friends, including photographer Stefan Kohli. The resulting campaign images capture the essence of Cooper’s vision for his Outdoor Supply label: to provide the tools for anyone to explore, regardless of their level of expertise.

Shop the Collection Now

Reese Cooper Outdoor Supply is now available on the brand’s webstore and select retailers, with sizes ranging from XXS to XXL. For those in the Los Angeles area, the brand will also be hosting a pop-up event at 1452 E 6th Street on August 10 and 11, where you can shop the first delivery of the collection.

Don’t miss out on the chance to experience the beauty and inclusiveness of California’s outdoor culture with Reese Cooper Outdoor Supply. Check out the collection in the gallery above and get ready to explore in style.