J.Lindeberg: Celebrating Golf’s Return to the Olympics with the USA Golf Collection
As the official outfitter of the USA Olympic Golf Teams, J.Lindeberg is making a statement with their bold and boundary-pushing designs. The Swedish brand is excited to see golf return to the Olympic stage for the third time since 2016, and they are celebrating in style.
The USA Golf Collection, released earlier this year in June, features innovative designs that combine fashion and function. To showcase the collection, J.Lindeberg enlisted pro golfer Paris Hilinski and U.S. Olympian and pro skateboarder Zion Wright to model the pieces in a series of activations leading up to the 2024 Paris Olympics.
During the Olympics, the USA Golf Collection will be worn by top athletes such as Nelly Norda, Lilia Vu, and Rose Zhang. These talented golfers will be dressed to impress in exclusive J.Lindeberg ensembles as they compete at the iconic Le Golf National in Paris from August 1-10.
But it’s not just the women’s competition that will be turning heads. The men’s competition, held from August 1-4, will feature top golfers like Scottie Scheffler, Xander Schauffele, Collin Morikawa, and Wyndham Clark. Scheffler, who recently won the Masters, will be the first No. 1-ranked golfer to compete in the Olympics.
The USA Golf Collection is not just about style, it also incorporates advanced technology to enhance performance. With features like ClimaCool and 37.5™ technology, UV50 sun protection, and high-flexibility fabrics, these garments are designed to keep athletes comfortable and at the top of their game. Each piece is meticulously crafted using 3D technology to ensure a perfect fit and maximum range of motion.
To celebrate the Olympic games, J.Lindeberg took to the streets of Paris with Paris Hilinski, Zion Wright, and actress and semi-pro golfer Kathryn Newton. The trio combined pieces from the USA Golf Collection with styles from J.Lindeberg’s Fall/Winter 2024 collection for a chic and sophisticated look.
Newton, a longtime fan of the brand, is known for her love of golf and has even played at prestigious courses like Royal Liverpool and the Omega Masters. For her street style look, she rocks a fitted golf polo, a satin pleated A-line skirt, a blazer, and a metallic mini caddie crossbody, topped off with a bold red lip. In another outfit, she shows off the USA Golf Golden Bear Varsity Jacket, pairing it with a sleeveless knitted top and a bright red golf skirt.
The USA Golf Collection caters to fashion-forward athletes like Paris Hilinski and Zion Wright, who have a unique sense of style influenced by both high and low fashion, particularly streetwear. The collection includes lifestyle pieces that seamlessly transition from street to sport, while still maintaining a chic and sartorial aesthetic. Hilinski’s hybrid ensembles perfectly showcase this blend of fashion and function.
