BTS’ Jin Takes on Global Ambassador Role for Gucci
K-pop sensation BTS’ Jin has just been announced as the newest face of luxury fashion brand Gucci. The Italian label has signed him on as a global brand ambassador, with Jin set to represent the brand at major events and feature in upcoming promotional campaigns.
In a statement, Jin expressed his excitement for the role, praising Gucci’s rich history and modernity. He stated, “It is an honor to be a part of such an iconic brand.”
Gucci’s creative director Sabato De Sarno also shared his enthusiasm for the partnership, highlighting Jin’s magnetic personality and unique style. He described the artist as a generous and extraordinary talent, whose music has the power to move people.
Jin, who recently carried the Olympic torch for South Korea in Paris, was discharged from his military service in June, making him the first BTS member to fulfill the nation’s mandatory duty. His appointment at Gucci comes as the brand aims to strengthen its ties with South Korea, including plans for a “Gucci Cultural Month” in October to celebrate Korean culture.
Jin joins a star-studded lineup of K-pop artists on Gucci’s ambassador roster, including Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park. Check out Jin’s first ambassador imagery for Gucci in the gallery above.
