Awake NY Takes Over the West Coast with Latest Collab
Awake NY has been making waves on the West Coast lately, and their latest collaboration with Orange County’s Badfriend is no exception. The “unapologetically New York” brand has teamed up with the SoCal outfitter for a bicoastal collection that celebrates their shared Latin roots.
From Soccer Jerseys to Tequila Sponsorship
The standout piece of the collection is a co-branded soccer jersey, inspired by the jerseys of Liga MX. Available in two colorways – a sleek black and white and a striking red and blue – the jersey also features branding from “team sponsor” Tequila Julio.
More Than Just Jerseys
But the collection doesn’t stop at soccer jerseys. Awake NY and Badfriend have also created a range of graphics, hoodies, a leather lock-buckle belt, and an embroidered New Era 59Fifty hat. The lookbook showcases the full range of pieces, giving fans a taste of what’s to come.
Pop-Up Shops and Free Gifts
Fans can get their hands on the collection at two pop-up shops – one in New York City and one in Los Angeles. The first 25 purchases in NYC and the first 100 purchases in LA will receive a complimentary pair of Badfriend Star Jeans. For those who can’t make it to the pop-ups, the collection will also be available online shortly after the release.
Mark Your Calendars
Don’t miss your chance to cop a piece of this highly anticipated collaboration. The collection will be available at the following pop-up shops:
– August 7 at Awake NY, 62 Orchard St, New York, NY 10002
– August 10 at UNION LA, 110 South La Brea Ave. Los Angeles, CA 90036
