for Fall/Winter 2025
BOSS Returns with Star-Studded “Be the Next BOSS” Campaign for Fall/Winter 2025
BOSS is back with a bang, revamping its “Be Your Own BOSS” platform for Fall/Winter 2025. This time, the brand is shining the spotlight on a collective of rising stars from the worlds of music, film, sport, and fashion, all with one common goal: to “Be the Next BOSS.” The campaign features breakthrough actors Ishaan Khatter and Aaron Pierre, fashion’s It-girl Amelia Gray, and K-Pop star S.COUPS, among others, as they showcase their drive and determination to succeed in their respective industries.
The campaign visuals are stripped back and intimate, with the stars donning the latest modern essentials from the FW25 collection. The looks are a perfect blend of BOSS’ signature tailoring and luxury knits, with a rich color palette of olive green and grey tones. Khatter rocks a classic ensemble, pairing a sleek Italian wool coat with the “New Trouser” – a relaxed, double-pleated silhouette that makes its debut this season. S.COUPS, on the other hand, opts for a timeless tailored look, posing in a two-button silver-grey suit with a textural wool and slim-line cut.
The campaign also features a range of everyday looks worn by Aaron Pierre, showcasing the versatility of mid-layers. Pierre demonstrates how a simple swap of a blazer-style relaxed-fit jacket for a puffer jacket can transform an outfit to fit the weather. Tennis player Taylor Fritz also makes an appearance, sporting a coordinating green set that is restyled with a heavyweight herringbone coat in one look and layered under a clean-cut leather jacket in another.
For the women’s category, BOSS presents a mix of day-to-night garments, perfect for any occasion. Among the must-have outerwear pieces is a luxurious shearling jacket in warm brown Nappa leather, designed with a cropped silhouette for a casual yet chic look. Fashion icon Amelia Gray is featured in a boxy, wide-legged suit, embodying the essence of the campaign with her sophisticated and sartorial wardrobe.
Explore the Fall/Winter 2025 collection by browsing the campaign in the galleries above. To shop the latest drops from BOSS, head to its website and partner stockists now.
Presented by BOSS
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