élange of French and Chinese culture was evident in the collection, with traditional Chinese elements like qipao dresses and mandarin collars mixed with Chanel’s signature tweed and pearls.
In this week’s fashion news: Luxury acquisitions and collaborations dominate the headlines
LVMH invests in Our Legacy, while Moncler considers acquiring Burberry
In the world of fashion, big moves are being made as luxury conglomerate LVMH announces a minority stake in Swedish brand Our Legacy. Meanwhile, rumors are swirling about a possible acquisition of Burberry by Moncler, causing the British label’s stock value to soar. Other brands are also making strategic moves, with Chanel replicating its Cruise presentation in China and Supreme teaming up with Mitchell & Ness for a new collection. And in an exclusive interview with Hypebeast, designer Salehe Bembury discusses his collaboration with LA-based brand Mutsu.
Our Legacy receives investment from LVMH
In a major development, LVMH has acquired a minority stake in contemporary Swedish label Our Legacy. The luxury conglomerate’s investment will help fuel the brand’s growth, which has seen a significant increase in sales over the past three years. Our Legacy plans to use the investment to strengthen its direct-to-consumer channels and expand its presence in major cities around the world.
Chanel takes its Cruise show to Hong Kong
Despite a slowdown in luxury sales in China, Chanel is showing its commitment to the region by staging its Cruise 2024/25 show in Hong Kong. The event, attended by celebrities like Penelope Cruz and G-Dragon, featured a short film directed by Audrey Diwan and a collection that blended French and Chinese influences. This move demonstrates Chanel’s dedication to its Chinese consumer base and its ability to adapt to different markets.
LVMH’s strategic investments in contemporary and streetwear brands
LVMH’s investment in Our Legacy is just one of many strategic moves the luxury conglomerate has made in recent years. With its flagship brands seeing slower growth, LVMH is turning to contemporary and streetwear labels like Aimé Leon Dore, Gabriela Hearst, and Stadium Goods to diversify its portfolio and appeal to a younger, trend-conscious audience.
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For all the latest updates and trends in the fashion industry, be sure to follow Hypebeast. We’ve rounded up the top stories of the week, so you can stay informed and in the know. From luxury acquisitions to exciting collaborations, we’ve got you covered.
