Bear D’Egidio’s Santo Studio Takes on the Sea with New Surf Division
Get ready to ride the waves with Santo Studio’s latest venture: the Surf Division. Inspired by the laid-back vibes of California culture, Santo Studio has been making waves in the creative world with its multidisciplinary approach. From rally races to high-end fashion, this studio knows how to capture the essence of the Golden State.
But now, they’re taking it to the next level with their Surf Division, set to launch in 2025. Spearheaded by D’Egidio himself and WSL pro surfer Cole Houshmand, this division will encompass everything from apparel drops to event sponsorship. And according to the Santo team, Houshmand was the perfect choice to lead the charge.
With his effortless style both on and off the surfboard, Houshmand embodies the spirit of Santo Studio and will bring a new level of creativity to the brand. D’Egidio himself is excited about the partnership, stating, “I’ve been following and supporting Cole’s journey for years. He’s one of the most disciplined athletes I’ve ever seen and has the most incredible energy and outlook on life.”
The Santo Studio Surf Division is all about supporting those who are passionate about their craft and want to make a positive impact on the world. Whether it’s through competing and winning on the world stage or creating meaningful content, this division is here to bring the culture of Santo Studio to life.
So keep an eye out for the Surf Division’s apparel and activations during the 2025 WSL season. It’s sure to make a splash in the world of surfing and beyond.
